Starting April 1, 2025, Visa will retire its Visa Fraud Monitoring Program (VFMP) and Visa Dispute Monitoring Program (VDMP) for merchants in the Visa Europe region. These programs will be replaced by an enhanced Visa Acquirer Monitoring Program or VAMP. This development is great news for EU merchants.
VAMP is designed to incentivize merchants to avail themselves of Visa and Verifi’s dispute management services. VAMP will exempt any dispute resolved through Verifi CDRN or Visa Rapid Dispute Resolution from factoring into Visa monitoring ratios. This will also include Order Insight and Compelling Evidence 3.0 deflections, as well as any TC40 notices that are resolved via CDRN or RDR.
THE WAY IT IS NOW
As merchants know all too well, currently chargebacks count against your chargeback-to-sales ratios. Likewise, even if you refund a dispute and preempt a chargeback, it still counts against your fraud-to-sales and dispute-to-sales ratios, both equally important indices to watch out for. When these ratios exceed a certain threshold, your processing fees and penalties increase.
Under the VAMP, EU merchants that resolve disputes through Visa and Verifi channels will now be able to significantly reduce their ratio pain points.
WHAT WILL CHANGE?
After April 1, CDRN, RDR, and Order Insight with CE3.0 will continue to support EU merchants to reduce dispute exposure, with the added benefit that resolutions through these tools will not be penalized. These merchants may also see knock-on effects from lower dispute ratios such as increased authorization rates and lower reserve requirements.
Additionally, Visa is upgrading the technology platform for all Ecosystem Risk Services (ERS) and is launching a new client tool to support the updated VAMP. Visa will continue the monthly monitoring of merchant performance based on card-absent non-fraud disputes, fraud and enumeration activities.
CHARGEBACKHELP IS HERE TO HELP
ChargebackHelp welcomes VAMP as a significant improvement to the dispute management ecosystem. Our EU clients will continue to enjoy the protections that our integrations of CDRN, RDR and Order Insight already deliver, with the added relief to their processing ratios that the VAMP will provide.
As always, clients can reach out to their ChargebackHelp relationship managers with any VAMP-related questions they might have.
If you are considering a partnership with ChargebackHelp, this is all the more reason to build a dispute management strategy with us. Start the conversation today! Send us an email, call us at 1.800.975.9905 or contact us here.
You can also download the full Visa document “Payment Facilitator and Marketplace Risk Guide”.
